How Betting Startups Use Technology to Deliver Superior Wagering Experiences (2024)

Sports betting has been around for ages. The process of wagering is also pretty standard around the world. 

However, a few sport bet startups are transforming the industry. They are infusing innovative technologies to make the process more enjoyable, transparent, and engaging. 

How is this possible?

Let’s explore. 

User-Friendly Betting Portals

Punters can place bets on wagering apps and websites. These portals have an intuitive user interface and simple navigation. 

The developers work hard to ensure the interface meets user requirements. It is free of clutter and allows bettors to find essential features easily. 

Developers follow several coding best practices to make it possible. 

Data-Driven Wagering

Punters used to research player and team performances in the past to make betting predictions. They also took into account factors like weather conditions, suspensions, and more. 

This information helps you make informed bets. 

Betting startups are taking data-driven betting to a whole new level. They rely on data mining and analytics to make accurate predictions. 

Additionally, the range of data has expanded. Analytics tools scour the internet and apps to understand the sentiments of fans and experts. 

The nuanced data further improves the accuracy of predictions. 

Blockchain and Smart Contracts

Blockchain is a disruptive technology. It has transformed a wide range of industries. 

Betting startups use blockchain to foster more transparency and security in online betting. They use smart contracts to guide the whole betting process. 

It does not involve any intermediary. Additionally, all data resides on the public blockchain ledger permanently. 

The absence of a centralized system ensures bettors wager against each other. They do not have to play against the house. 

Additionally, every bet and transaction happens automatically without human intervention. It reduces the risks of errors or abuse. 

Blockchain is also highly secure and difficult to compromise by cybercriminals. 


Sports betting startups use a plethora of technologies to personalize the wagering experience. They collect data on user preferences and behaviors. 

It helps them personalize messaging and speak in the customer’s language. 

Additionally, these companies rely on geolocation to provide tailored offers and promotions. They use the location function of the smartphone to track user location. 

It allows them to suggest promotions and games applicable to that region. 

Most importantly, geolocation helps betting startups ensure compliance. They can tweak available services based on local regulations. 

Responsible Betting

Modern betting apps come with features to ensure you bet responsibly. You can leverage features like self-exclusion to take time off from the app. 

Additionally, you can set limits to your deposits and time spent wagering. 

The apps also send you reminders when you are about to cross your limits. You get a reality check and become aware of the situation. 

Final Thoughts

Betting startups with a focus on technology are transforming the gambling industry. They use blockchain and smart contracts to ensure transparency and security. Additionally, these companies help punters place informed bets with data and predictive analysis. They also use several technologies like geolocation to personalize their offerings. Technology also allows punters to bet responsibly. 



is Senior Writer DZ-TECH, where he covers the world of technology, hacking, cybersecurity, surveillance and privacy.

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